Monday, June 21, 2010

June Education Forum: Green Marketing

June Education Forum: Green Marketing
Monday, June 28th at 5:30 to 7:30pm
5:30 - 6:00pm Networking
6:00 - 7:30pm Presentation

Summary:

This month we will explore best practices for promoting your company as a green organization. In a society that has a growing interest in only supporting businesses that demonstrate a commitment to sustainability, your messaging is critical to your success. Everything from what you say to how you say it demonstrates how your principles align with those of your audience. Join us and learn about effective strategies to maximize the return of your marketing campaign while minimizing the impact on the environment.  

Topics Covered:
  • Embracing social responsibility
  • Branding your company as green
  • How to avoid green-washing
  • Social media marketing strategies
Speakers:
Lisa Barnard is the founder and EcoMind of Brain Lab, a sustainability and branding consultancy. Lisa's strengths lie in helping companies understand the relevancy of the "green" or "sustainable" movement and positioning brands in this space through authentic communications and cost-effective strategies. Lisa is a LEED Accredited Professional, a Certified Green Auditor, and has 15 years under her belt working at some of the best advertising agencies in the Phoenix and Albuquerque areas.

Dave Cooke, a nationally recognized revenue strategist and development counselor, is the Founder and Chief Growth Officer of Strategic Resource Group, LLC. Popularly referred to as "The Sales Cooke," Dave leverages over 25 years experience creating profitable selling strategies to transform companies and ignite their revenue engines. His approach brings refreshing insight and enthusiasm to the current trends and complexities of a growing global business environment.

Location:
Rio Salado College, The Conference @ Rio
2323 W. 14th St, Tempe, AZ 85281(map)

Getting there:
Light Rail
Parking is ample and FREE
Cost:
$10 Members
$20 Non-Members
Additional $5 required when paying at the door

RSVP:
Required by 5:00 p.m., June 27th (Click Here)
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