Monday, April 2, 2012

It's a Sign!

The Tower building at Rio Salado College’s Tempe headquarters has a new look.  The illuminated sign on the building’s south side, which is visible from the US 60 and Interstate 10, was updated this week to reflect the school’s current logo and branding.

“Nearly a million commuters drive past us every week,” said Natalie Meyer, media buyer for the college.  “The Rio building is extremely visible from the freeway, so we’re really excited to finally have the new logo up there.”

Replacing the sign has been a wish list project for the Rio Salado marketing team since 2008 when the new logo was introduced. Cost concerns and a statewide trend of education budget cuts delayed the project for several years, but as the age and condition of the previous sign raised questions about safety, the college moved forward to replace it.

“We had some concerns about the safety and the well being of our staff,” said Ernest Adkins, director of maintenance and operations at Rio Salado College. “We’re just glad to take it off the to-do list and we’re excited to have it done.”

Arrow Signs manually removed the old sign on Thursday using a 130’ lift. Installation of the new sign was completed on Friday and Saturday.